Behind the Steel Curtain: An SB Nation Community

Navigation: Jump to content areas:


Sports blogs for fans, by fans.
Around SBN: Cal RB Jahvid Best Seriously Injured, Carted Off Field

The Scouting of a Dynasty: Nunn Art Better than the Pittsburgh Steelers

From 1969 through 1974 the Pittsburgh Steelers had the greatest run of drafting success in the history of the National Football League.  Certainly the Dallas Cowboys and San Francisco 49ers can lay claim to some pretty impressive drafting, and the Chicago Bears take delight in getting Dick Butkus and Gayle Sayers with picks three and four in the first round of the 1965 draft (alas the Butkus pick came via Steelers' coach Trader Buddy Parker).  But in those six years from 1969 through 1974, the Steelers drafted an entire dynasty that included nine Hall of Fame players who today collectively own 36 Super Bowl rings.  That mark is the heavyweight champion of the world.

Steelers' fans young and old remember the names Joe Greene, L.C. Greenwood, Ron Shanklin, Mel Bount, Frank Lewis, Dwight White, Ernie Holmes, Mike Wagner, Steve Furness, Joe Gilliam, Donnie Shell and John Stallworth.  What most people don't know is where any of those players came from.  There are 119 college football programs that make up today's highest level of NCAA play, including a dip down into the ranks of conferences such as the Mid-American Conference and Western Athletic Conference.  This "highest level" even includes schools such as Louisiana-Monroe and Louisiana-Lafayette.

Still, despite how watered down the NCAA's top football grouping is, none of those 12 players listed above came from any of those colleges.  This phenomenon, added to all the other great Steelers drafted in those six years, begs the question, how was this remarkable dynasty put together?

Prior to the early 1960s, scouting and drafting were crude practices that were often counterproductive and cost-ineffective.  Scouts from several teams would often find themselves in the same little off-the-beaten-path town learning the same information.  Sure enough, it was the Pittsburgh Steelers who spearheaded the NFL's very first scouting combine.  It was in the early 60s and it was called LESTO, standing for Lions Eagles Steelers Talent Organization.  The Bears jumped on board soon thereafter and the name became BLESTO.  Today's world of televised combines and sophistiacted pro days began in Downtown Pittsburgh under the leadership of Ken Stilley, a former Steelers assistant coach.

Jack Butler, a recently-retired Steelers' cornerback and now a member of the Steelers' Legends Team and 75th Anniversary Team, took over operations in 1963 and held the leadership post for 44 years, until his retirement in 2007.  BLESTO still operates today for at least seven clubs, but it is certainly no longer the only talent evaluation organization of its kind.

Jack_butler_medium 

Jack Butler, Former Steelers Cornerback, Ran BLESTO for 44 Years

Just as BLESTO was maturing into a viable mechanism, the Steelers broke a watershed color barrier by hiring the first African-American executive to work in any NFL front office.  His name was Bill Nunn and at the time, 1967, he was the editor of the Pittsburgh Courier, a very popular and influential Black newspaper at a time when such media was in its heyday.

Nunn covered and wrote about Black college football all stars and was hot-wired into most of the coaches at historically Black colleges in the South.  Nunn was the perfect tonic at the perfect time for a starving franchise that had never won a championship.  He knew the ins and outs of the Black South better than anyone, and his relationships with all the coaches would soon pay ripe dividends.

Bill_nunn_medium

Bill Nunn Photo from Pittsburgh Post Gazette

Art Rooney Jr., Dan's brother, deserves the lion's share of credit for stepping up the Steelers' scouting department by teaching and coordinating the talents of Bill Nunn and Rooney's other top scout, former player Dick Haley.  Today Art Rooney Jr. is the forgotten Rooney, but his skillful work in pulling together all the Steeler scouting efforts cannot be overstated.  By 1969, Nunn was on board full time and looked at his newspaper business in the rear-view mirror.

Art_rooney_2_medium 

Art Rooney Jr. Visits the Hall of Fame

So at the beginning of 1969, while three rivers were converging upon Point Park in Downtown Steeltown, another convergence of sorts was taking place in the front offices of the Pittsburgh Steelers.  The maturation of BLESTO, Bill Nunn, Art Rooney Jr. and a freshly-hired coach by the name of Charles Henry Noll all came together to form the team behind the team.  This new group couldn't care less about the color of a player's skin nor the size of his college and ended up profiting against those who did.

It started with Joe Greene, Jon Kolb and L.C. Greenwood in 1969 and a year later Terry Bradshaw, Ron Shanklin and Mel Blount were drafted.  Of those first six, perhaps only Kolb played at a college that you've ever seen on television (Oklahoma State).  In 1971 the Steelers really armed themselves for the future by drafting Frank Lewis, Jack Ham, Gerry Mullins, Dwight White, Larry Brown, Ernie Holmes and Mike Wagner.  My goodness.  The next two years welcomed the likes of Franco Harris, Steve Furness, J.T Thomas and Loren Toews.

And finally in 1974, the end of that six-year rainbow, the greatest single-year draft in the history of the NFL took place.  The Steelers landed four Hall of Famers in the first five rounds - pretty good considering they traded their third-round pick.  First Lynn Swann, then Jack Lambert, then John Stallworth and finally Mike Webster.  For good measure, they signed Donnie Shell from free agency and he should be in the Hall.  In case you're wondering, the next best NFL draft, by many teams, landed just two Hall of Famers, half of the Steelers four.

Stallworth hailed from Tuscaloosa, Alabama, in the back yard of one of the nation's finest college football programs.  Fortunately for the Steelers, Stallworth's skin was the wrong color for Paul Bear Bryant so, like many other Steelers of the day, he played in relative obscurity at Alabama A&M.  Just one year after Stallworth enrolled at A&M, Bear Bryant recruited and signed Alabama's first Black football player.  As fate would have it, that player was John Mitchell, who in 2008 will begin his 15th season as Steelers defensive line coach.

Stallworth may have been hidden from the masses, but not from Bill Nunn.  I say "fortunately for the Steelers," because Bill Nunn ended up knowing what everybody else would have known had Stallworth played at Alabama.  Alabama A&M hosted a pro day for Stallworth and invited scouts to check out the goods.  Nunn, of course, was present.  Stallworth was timed on a rain-soaked field and as a result the stopwatch did him no favors.  Nunn was not convinced, so while the other scouts departed Alabama, he faked an illness so he could stay another day without suspicion.  He timed Stallworth again, this time on dry land, and the results were markedly improved. 

Using his relationship with the college, Nunn immediately secured all the highlight tapes of Stallworth from Alabama A&M.  In those days producing a highlight tape was a dubious task that required cutting and splicing.  It wasn't unusual for a small college to have only one original with the idea of passing it around to all interested parties.

The Steelers ended up returning all of Stallworth's highlight tapes, as promised, but took their good old time.  The tapes that showed a decent Stallworth were returned immediately, while the tapes that showed a Hall of Fame Stallworth were conveniently viewed only in Pittsburgh until after the draft.  Nobody was screaming for the footage anyway, since nobody else bothered to scout him properly in the first place.  Because of all this and the fact that the Senior Bowl coaches actually had Stallworth playing defensive back, the Steelers took a calculated risk by waiting for the fourth round to select him.  Everything fell into place.

Stallworth_1_medium  Stallworth_2_medium John_stallworth_3_medium

The Greatest Receiver to Ever Play in Tuscaloosa, But Not at Alabama

They say that good luck is what happens when preparation meets opportunity.  The Pittsburgh Steelers leading up to their dynasty were on the cutting edge of two NFL milestones.  They "prepared" the NFL's first scouting combine and then provided "opportunity" for the first Black executive to work in the league.  No matter how you do the math, innovation plus color equals Lombardi times four.

4 recs  |  Comment 12 comments

Story-email Email Printer Print

Comments

Display:

Epilogue

Notable Pittsburgh Steelers drafted or signed between 1969 and 1974 from lower-division colleges (and note Jack Lambert’s Kent State squad is not defined as lower division):

Blount, Mel – Southern University
Bradshaw, Terry – Louisiana Tech
Furness, Steve – Rhode Island
Gilliam, Joe – Tennessee State
Greene, Joe – North Texas State
Greenwood, L.C. – Arkansas AM&N
Holmes, Ernie – Texas Southern
Lewis, Frank – Grambling
Shanklin, Ron – North Texas State
Shell, Donnie – South carolina State
Stallworth, John – Alabama A&M
Wagner, Mike – Western Illinois
White, Dwight – East Texas State

by maryrose on Jun 8, 2008 2:11 PM EDT reply actions   0 recs

Another epic post

Unreal, maryrose. We’re blessed to have you.

Keep it coming!

--PB--

by Peter Bean on Jun 9, 2008 4:22 AM EDT reply actions   0 recs

damn

story teller supreme you are ‘rose. THanks for sharing. I have some other questions, but they’ll have to be in the morning. I suspect some of y’all are getting up for work on the east coast right now.

by Blitzburgh on Jun 9, 2008 5:18 AM EDT reply actions   0 recs

Another gem

Good stuff maryrose! I’ve always liked the fact that the Steelers were able to win a Super Bowl (XIII) with every player drafted by the team. No other franchise has done that.

by WolfpackSteelersFan on Jun 9, 2008 10:50 AM EDT reply actions   0 recs

question

Do the teams involved with BLESTO still share information today? Seems like the competition for information is too intense for that but maybe I’m wrong

by Blitzburgh on Jun 9, 2008 10:53 AM EDT reply actions   0 recs

BLESTO teams still share information

Although with today’s technology, the Indianapolis Combine and sophisticated Pro Days, BLESTO doesn’t have the impact of yesteryear. In the last four years membership has dropped from 11 teams to 7 teams.

It’s not a matter of teams sharing information. BLESTO is an organization that compiles information that goes to all seven teams equally so it’s not a competetive thing. They make sure that tiny colleges are covered and that gives the membership peace of mind. They also rank talent, so that is another tidbit. It’s really just another source of information for comparison purposes and to make sure no stone is unturned.

Their offices moved from Pittsburgh to Jacksonville when Butler retired. It’s a very small operation so the overhead and dues are quite modest. I’m not sure how much value the Steelers (and others) really get out of it these modern days, but I will bet the Steelers will be the last team to ever leave it. The Rooneys remember a much greater benefit 40 years ago, and no one is more loyal than the Rooneys.

by maryrose on Jun 9, 2008 11:29 AM EDT up reply actions   0 recs

Opps, my headline was misleading

BLESTO teams don’t “share” information, they “receive” information from the service.

by maryrose on Jun 9, 2008 11:32 AM EDT up reply actions   0 recs

Great Story

very well put together, Thanks for sharing

by 92SteelersFan4Life07 on Jun 9, 2008 10:54 AM EDT reply actions   0 recs

Wow!

Being a history buff, this is the kind of stuff I relish. Keep ‘em coming.

by steelersrock08 on Jun 9, 2008 9:48 PM EDT reply actions   0 recs

another great story 'rose

On a completely unrelated note to your story but still something that I learned. I have almost the exact same name as Coach Noll. Only our last names are different. That should be enough to make me qualified for at least a front office position or something.

by cgolden on Jun 10, 2008 1:38 PM EDT reply actions   0 recs

Hit the nail on the head 'Rose

The details of your story was exactly what I was thinking about in the previous post. Great work. Thanks.

by RickVa on Jun 10, 2008 8:55 PM EDT reply actions   0 recs

Thanks for the great article Mary Rose!

Thanks so much for the great article about Art Rooney, Jr. and Bill Nunn, Sr. I’ve posted a link to this article from Mr. Rooney’s web site—www.artrooney.com/news.html.

by josephpolk on Jun 11, 2008 1:15 AM EDT reply actions   0 recs

Comments For This Post Are Closed


User Tools

Welcome to BTSC, a blog dedicated to the SIX-time world champion Steelers.

"Thoughtful discussion with a sense of history."

Art Rooney Jr.

"Level-headed thinking." Pittsburgh Post-Gazette

Start posting about the Steelers »

Join SB Nation and dive into communities focused on all your favorite teams.

FanPosts

Community blog posts and discussion.

Recommended FanPosts

09_mc501_hemlet_105270_small
HSS Quarterly Draft Report #2: Late edition
Small
At The Half: The Steelers On The Back Stretch
Miketomlin-200_small
Familiar feel? & a look ahead
Steelers_small
Keystone Zebras Want You
Vaca_mexico_068_small
Ryan Clark, Denver, and Sickle Cell Disease

Recent FanPosts

2196876391_dcb0380cb0_small
Sunday games open thread
Small
Law don't go around here Law Dog
Dsc00111edit_small
Ah, familiarity.
Dr
Knowing when to pull the trigger
Jester_small
Yinz Luv... Jim Shearer
Sidney_steelers_small
Look for Woodley to Emerge
Small
Biggest Concerns - Denver Broncos
Yeswecan_160_small
See "The Chief"
Small
Hurry up offense
Sidney_steelers_small
Bengals - Turning point for a franchise

+ New FanPost All FanPosts >

Latest NFL Headlines from SB Nation

Field Gulls
Sunday Night Game Thread
Buc 'Em
For Veterans Day, Tampa Bay falls in love with Free-man.
Mile High Report
Winning the (AFC) West the old fashoned way.....Earn It!

SPONSORS


Site Founder & Editor

Mbean_small Blitzburgh

Steelers Historian

Steeler_small maryrose

Bringing You Your Daily Six Pack

Plainview_small drinkyourmilkshake