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Arizona OC Todd Haley Grew Up with the Steelers

There has been much discussion about "Pittsburgh West" and the connections between the Steelers and the coaches and players of the Arizona Cardinals.  One such connection is Arizona Offensive Coordinator Todd Haley.  Haley is the son of Dick Haley, a Pittsburgh native and former Steelers player who came back to work as Director of Player Development for the Steelers from 1971 to 1991. 

Special thanks to Art Rooney Jr., who gave us a few moments to reflect on the father-son duo.

- maryrose -

Dick Haley grew up in Midway in the Pittsburgh metro area and graduated from Pitt in 1959.  He was a running back drafted by the Washington Redskins.  The Skins used the versatile Haley as both a running back and defensive back.  Haley came back home to Pittsburgh in 1961 and played for the Steelers until 1964.  The Steelers played him at cornerback, though his football cards continued to list him as a halfback.  Those were the days of innocence when the card companies weren't very accurate and frankly, nobody took issue anyway.  In fact, the card below was issued in 1965, the year after he retired!

Dick_haley_medium

Haley's best year was in 1963, when he picked off six passes and took one to the house.  His best interception that year, according to Art Rooney Jr., never made the box score.  In 1962, the Steelers had a volitile defensive back named Johnny Sample.  Sample never stayed in one place very long.  His feud in 1962 was with Steelers Assistant Coach Buster Ramsey, so the Steelers shipped him off to Washington.  When the Redskins played the Steelers in 1963, Sample intercepted a pass and headed right for the Steelers bench where he cocked to fire the ball at Ramsey.  Haley came out of nowhere and caught the ball before it struck a startled Ramsey.

"It was a great play by Haley, even though it wasn't on the field of play," recalled Mr. Rooney.  "He saved Buster big time from getting drilled."

Star-divide

Haley's injuries mounted, causing retirement from the field after the 1964 season.  Art Rooney Sr., who always looked out for his players, made certain Haley got a job in sports.  At that time the Steelers were main players in starting the first scouting/combine service in the NFL called "BLESTO" (standing for Bears, Lions, Eagles, Steelers Talent Organization).  Since Had played both sides of the ball, he was a bright young man who understood both offense and defense.  Haley joined BLESTO and worked in its Atlanta office throughout the late 1960s.  It was there that his son Todd was born in 1967.

When Art Rooney Jr. was elevated to Vice President of the Steelers in 1971, it created an opening in the Pro Personnel Department.

"I offered the job to Haley." said Mr. Rooney.  "He was, and still is, an outstanding  talent evaluator.  At the time we weren't allowed to offer a BLESTO employee a lateral move, so when a better position opened up with us we grabbed him."

Haley's first draft with the Steelers was the 1972 Franco Harris draft, and he was also a valuable member of the operation in 1974 when the Steelers drafted Swann, Lambert, Stallworth and Webster.  Haley remained with the team through the Chuck Noll era, ending in 1991.

"He basically took over after I left (1986)," said Mr. Rooney.  The next two years the Steelers drafted Rod Woodson (1987) and Dermontti Dawson (1988), both now on the doorstep of the NFL Hall of Fame.  "Dick was very impressive.  I never had a cross word with him.  He went on to the Jets (1992-2007) and continued to be well respected."

As for young Todd, he cut his teeth as a ball boy and towel boy for the Steelers while growing up in Upper St. Clair.

"He was a friendly kid with a bundle of energy," remembered Mr. Rooney.  "He would do anything anyone ever asked.  You can still see his enthusiasm today on the sidelines.  He's doing a great job for Arizona.  I can see that same energy now."

Todd_haley_medium  Todd_haley_2_medium

After graduating from Upper St. Clair, Todd graduated from the University of North Florida.  He moved into NFL coaching in 1995 as the New York Jets Wide Receivers Coach.  All of those hours joining his dad watching film and assessing talent made Todd a natural in the coaching industry.  Dick could see clearly that his son was gaining a deep knowledge of football while breaking down tape.  Todd joined the Chicago Bears staff in 2001, also coaching wide receivers, and then went to Dallas under Bill Parcells as the Receivers Coach and Passing Game Coordinator.

When Ken Whisenhunt got the Arizona head coaching job in 2007, he asked Todd to join him as Offensive Coordinator.  It is obviously a marriage that has worked well.  After next Sunday, I hope it continues to work well.


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Memories of young Haley

My brother and I take some extra interest in Todd’s playcalling for the Cards. He lived 5 -6 houses down the from us in Upper St Clair. He played jr high football with my brother – both of them playing LB if I remember correctly.

Kind of funny that all these years later we are all still involved in football – although he certainly had a leg up on us with those connections!! He’s been very interesting to watch as a playcaller. When we watch the Cards games occassionally, my brother can predict pretty accurately what he will call…. both guys being OCs I guess they think alike. Must have been eating the same school lunches all those years ago !!

"Franz" in NoCal

by franz on Jan 22, 2009 7:34 PM EST reply actions   0 recs

Its great to hear that somebody can predict the plays from an OC, that sheds some light over that apparently

pretty dark area, for shure We all have some idea of what is about to come, but certainly can´t pinpoint all calls, mostly in the O side of the ball. T D side is pretty much more schematic and rests mostly in insctintive and more athletic position.

O sales tickets,...and let D rest a little, and D Win Championships.

by YeOldeMexFan on Jan 22, 2009 9:37 PM EST up reply actions   0 recs

great article as always Maryrose

Always a treat reading what you have to say, and makes me feel like I know the team better than my few years of fan-dom should allow… And many thanks also to Mr. Rooney for being available!

by acrollet on Jan 22, 2009 9:38 PM EST reply actions   1 recs

A great article (I’m sure maryrose has his own version queued up) about the Car-Pitts is over on revenge of the birds:

http://www.revengeofthebirds.com/2009/1/23/730266/a-look-back-at-1944-when-t

by steelguy99 on Jan 23, 2009 11:49 AM EST reply actions   0 recs

fascinating

and that johnny sample moment is excellent

by vherub on Jan 23, 2009 3:35 PM EST reply actions   0 recs

Coordinators vs. old teams

I don’t think this has been talked about enough yet, and i’m sure this will get looked into in depth as i think this will be the key to the game but, does anyone know what the percentages are when a coordinator or former coach plays against their old team?

Can’t help but remember the Gruden bowl. Most recent, and relevant, one that i remember would have to be the Vikings and Childress playing against his old team the Eagles. Hopefully we get the same results as that game.

by Freddyd on Jan 23, 2009 6:03 PM EST reply actions   0 recs

Todd as a kid!

Wow I’ve been out of the loop for a while! My mom & Todds grandmother (Louise) were best friends for over 25 yrs. I knew Dick, Caroline his mom & sorry Calie I know I didn’t spell your name right, his sister. They are a wonderful faimily that I’m sorry I never kept in touch with. Congrats! Todd! …Sandy Fipps Yeager from Apollo Beach Fl

by roaminggoddess on Feb 1, 2009 2:45 PM EST reply actions   0 recs

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