Yinz Luv... Jim Shearer

For those of you who have checked out my blog in the past will know I'm a big fan of the low-budget, no-budget Yinz Luv Da Stillers web show. I'm also gaining a lot of respect for Jim Shearer, the creator of the show. So much so that I wanted to write a feature story on him for the Post-Gazette (I'm an intern at the PG right now). Unfortunately, the editors there didn't show interest (because, I think, they don't get the importance of the revolution going on online). So instead, I asked him to do a Q&A session with me regarding the world of sports shows and blogging on the web.

Jim is 34 yars old, grew up in Pittsburgh, attended Shaler Area High School, and now lives with his wife in New York City. His day job is with VH1 hosting Top 20 Video Countdown. He started Yinz Luv 'Da Guins during the 2008 playoffs and had so much fun doing it, he started Yinz Luv 'Da Stillers when their season kicked off later in the year. He has been working in television since 2001 when he started with MTV, and his dream is to come back to Pittsburgh if he had the opportunity to do a show here.

I got hooked on YLDS when I was in Iraq and couldn't catch all the games because of the time difference. So, onto the Q&A:

Q: Most journalistic reporters are not allowed to be "fans" of the team they cover. Your web show allows you the freedom to also be a fan. How would YLDS be different if you had to remain "objective"?

A: I don't think YLDS could exist if I had to remain objective. The easiest thing about doing YLDS every week is that there is always a good guy and a bad guy, a protagonist and an antagonist. The story curve is already written for me. The show takes a Pittsburgh fan's perspective, instead of an x's and o's approach, and as a Pittsburgh fan I can only be so objective to the opposing team.

Q: You’ve already done a two-part episode interview with Jack Ham for your show. What has that interview taught you about the direction of your show? Are there any other ambitions or projects you would like to take on?

A: I would love to interview more Steelers and people associated with the team (beat writers, training staff, ex-Steelers, dedicated fans, etc.), but living in New York makes that very difficult. If I could ever find my way back to Pittsburgh, you'd find more episodes like the one with Jack Ham--instead of me just sitting in my bedroom all the time. As for ambitions, my main is goal to to eventually find some type of media work in Pittsburgh; the reason I started the series in the first place.

Q: What motivated you to record and put together this weekly web-show in the first place?

A: Oops, looks like I already answered this question. After my contract ended with MTV I began looking for work in Pittsburgh. The consensus was I didn't have enough on-air sports experience (although I had interviewed a slew of athletes and worked on many a sports show while at MTV). I started the Yinz Luv series to create a make-shift sports reel and to gain the sports experience that I apparently lacked for the Pittsburgh market.

Q: You also have a career on actual television and experience with both VH1 and MTV. How is the production of YLDS different from your television work?

A: Instead of working with a team of many people, it's just me. Also, the equipment I use isn't nearly as expensive as the stuff we use on VH1. My eight years of professional production experience has helped me out a ton though. Conversely, Yinz Luv has helped me on the professional side of things. Since YLDS doesn't have a budget for a teleprompter (obviously), I'll memorize the script in my head, a technique that has helped me out on many a VH1 Top 20 shoot.

Q: If somebody approached you and said, we want to pay you and take YLDS to television, and they offered you a half-hour weekly show, what would you do to make the show fill that half hour?

A: Oooh, that would be the dream. Believe it or not, content-wise it might be easier to do a 22-minute show (can't forget about those commercials) than a 10-minute YouTube show. There's a lot of stuff I end up cutting out for time constraints. With highlights, the gratuitous comedy skit, analysis, the occasional song parody, and interviews, I'd have no problem piecing together an awesome half-hour weekly show.

More Q&A with Jim Shearer here.