Fortunately, the Steelers organization appeared to take the opposite approach.
After Cotchery was officially signed, the Steelers moved quickly to sign veteran receiver Lance Moore in late March. In Cotchery, the Steelers not only had a reliable and underrated receiver, they also had a leader for a young receiver room. Not only do the Steelers need Moore to make up for Cotchery's production, they also need Moore to fill the leadership void.
"From the day that I got here we’ve kind of been in big brother, little brother mode," Moore said. "I want to teach him and I want to help him learn.
Luckily for the Steelers in both cases, neither individual has been selfish. Cotchery was always known as a selfless individual because he would help his competition. Moore appears to be the same way since he and Wheaton figure to compete for snaps.
Moore, a 5-foot-9 receiver is shorter than Cotchery at 6-foot-1, but the Steelers expectation level remains the same. The Steelers offense began to click in the second half of the 2013 season and with the loss of both wide receiver Emmanuel Sanders and Cotchery, the Steelers hope they can fill the role's of Sanders and Cotchery. For the offense to not miss a beat, the Steelers need Moore to be both a teacher and a contributor.
But in Coach Tomlin's book, Wheaton and Moore need to at least maintain their predecessor's production. Because after all, the standard is the standard.