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Bengals vs. Steelers: AFC North championship game moved to primetime, kickoff set for 8:30 p.m. ET

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It's a marquee matchup for the AFC North title. For the Steelers, a win means they will clinch the third seed in the AFC.

Aaron Doster-USA TODAY Sports

It seemed obvious after the Steelers' 20-12 win over the Chiefs in Week 16 - a win that assured the Steelers a spot in the playoffs as well as a chance to take the AFC North title on the season's final day - their next game against the Bengals would make the best prime-time game of the week.

The NFL agreed.

The Steelers will host the Bengals with the division title on the line on Sunday Night Football, instead of at 1 p.m. ET as it was originally scheduled. The NFL's policy for Week 17 is to determine which game has the most interesting playoff implications at stake and move that game into its prime time slot.

While the Falcons and Panthers are playing for the NFC South championship, and the Lions and Packers will play for the NFC North title, the Bengals can conceivably be in a win-and-in situation, possibly needing the win to leap past the Steelers for the championship and the franchise's third consecutive playoff berth.

A win for the Steelers would mark their first division title since 2010 and a home playoff game, possibly against the same Bengals they'll face in Week 17. With the Colts losing in Week 16, a Week 17 win will give them the third seed in the AFC, and a Wild Card-round game against the sixth seed in the AFC.

If the Bengals win on Monday against Denver (they are three-point underdogs), and then lose to the Steelers, they would clinch a playoff spot. Baltimore and San Diego are also both still in the running, meaning, a Steelers win would give them a good chance of facing an AFC North opponent in the first round of the playoffs.

The Steelers have defeated all three other AFC North teams in the post-season since the division realigned in 2002. They topped Cleveland in 2002, defeated Cincinnati in 2005 and beat Baltimore in both 2008 and 2010.

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