Steelers’ two rookies rank among the Top-3 in NFL rookie jersey sales

NFL jerseys aren’t cheap. Since Nike purchased the rights to the NFL memorabilia and gear, the price has gone from roughly $75 for a replica jersey, to nearly $100. For an authentic jersey, well, let’s just say it isn’t cheap.

Nonetheless, every year NFL jersey sales continue to skyrocket with more and more people wanting the latest and greatest jersey from their favorite team or player. If you ask me, purchasing a jersey is a huge decision. The last thing you want is to spend $100 on a jersey, and then see that player leave via free agency one year later.

Despite the price, NFL consumers have spoken when it comes to who they like, and two Pittsburgh Steelers rookies made it to the Top-3 in rookie jersey sales. The top? None other than JuJu Smith-Schuster. Fellow rookie, T.J. Watt, came in at No. 3.

Time to check in on the Steelers news outside the walls of BTSC:

• Steelers CB William Gay keeping mum about future

Steelers cornerback William Gay’s 11th NFL season came to end when the team lost in the AFC divisional playoff round. Nine of those seasons have ended short of the Super Bowl, 10 of them, without Gay earning a Super Bowl championship ring.

With age, it’s been said, comes perspective. But does more than a decade in the league make a season that ends short of a Super Bowl any easier to stomach?

“You lace up your cleats, you wanna win the Super Bowl,” Gay, 33, said last week. “You don’t want to do it for something else. You want to be able to hoist that Lombardi and see that confetti fall on you.

“Every year is tough. You hate the part about cleaning up your locker. You always want to be the team that cleans their locker with a Super Bowl parade after.”

• Tim Benz: Todd Haley could help Browns, but not enough

You won’t have Todd Haley to kick around anymore!

Wait. Actually, you will.

If there is one thing Pittsburgh does well, it’s kick around Cleveland. And, reports are that Todd Haley will be hired as the new offensive coordinator of the Cleveland Browns.

This is simply the latest piece of low-hanging fruit for Steelers fans to pluck from the comedy-Giving Tree that is the Browns’ organization.

• Mark Madden: A few simple rules for Mike Tomlin to fix Steelers culture

If social media and talk shows provide an accurate barometer, there never has been a bigger outcry for the Steelers to fire Coach Mike Tomlin.

Going 13-3 doesn’t matter. Going 0-1 in the playoffs does, especially to conclude a season that had far more promise.

But Tomlin won’t be fired and shouldn’t.

Tomlin has never had a losing season. He has the second-highest winning percentage among active NFL coaches. Tomlin has made the playoffs eight times in 11 years. He’s guided the Steelers to two Super Bowls, winning one.

You can’t fire Tomlin.

But Tomlin’s team is a mess.